·pentagram·dynamic typography·2004


image image


A typographically precise, flash-based web site for Cravath, Swaine, & Moore LLP. Every word of content in the site is read dynamically from an XML feed, and animated programmatically. Two distinct computational typography programs were implemented to accomplish this. The first—a precompiler system, uses font metrics to compute layouts for each screen of text. It then encodes metrics info paired with content in the form of custom Actionscript. The second piece is an application shell that instatiates animatable text chunks from this custom Actionscript, wrapping them in bread crumbs-like user interface. The system also features customisable kerning, and inserts ligatures where possible.